Supporting Documents

Target Audience

My target audience consists of students, potential students, and potential employers who may want to view the students body of work. The site supports the intended audience by clearly stating what the site is about, what the event is, where the event is, and when the event is on the home page.

Message

The message of the site is to welcome visitors to attend the Student Portfolio Showcase. The site supports the message by inviting people to attend the event on the landing page, and providing links to follow in order to further investigate what programs are involved, and gather more information about those programs.

Goal

I feel that one of the goals of the website is to draw potential students into the featured programs. Another goal is to showcase the current students portfolios. The design supports the goal of recruiting by providing links to information about the participating programs as well as links to the corresponding NWTC program pages. It supports the students showcasing of their work on the archives page.

CTA's

The main call to action is to attend the Showcase, and That's why it's the first thing you see on the home page. The secondary call to action is to look into the programs themselves. This call to action is supported with the links to the individual programs, and the links to the NWTC pages about those programs. The third call to action is to view the students work. This call to action is executed by clicking through to the archives page and following the links there to the past showcases.

Design Summary

The design of this sight was kept in a monochrome blue for a professional look, and to pair with the main NWTC website. I used two different sans-serif fonts on the site. One for the main text, and a slightly different font for the headings just to give a little more interest. When landing on the home page the first thing you see is a call to action to attend the showcase. That is immediately followed by the who, what, and where of the event. Also on the main page are large colorful links to the featured programs of the showcase. Those links feature the works of students to garner interest in the event, and encourage visitors to click on through to see more. I stylized the links on the bottoms of all the pages to add color and interest, and kept the main navigation in the header clean and simple. I stylized the header nav in a way that there is no mistaking where you are on the site to keep the visitors from getting lost.

The images on the individual program pages were chosen specifically in an attempt to capture the heart of each program.

Take the photography page for example. I chose that picture because it captures the heart of photography. The subject matter is interesting, and the image is framed perfectly utililzing the rule of thirds. The exposure is spot on, and the colors are vibrant.

The image I chose for the Design and Graphic Technology program encapsulates what I believe that program entails. The tool-kit on the monitor, and the various and assundry items on the desk are all tools that would be used by a creative person in that field of study.

The image chosen for Web Design portrays what my work environment looks like minus the pile of papers threatening to crush me in an avalanch.

I included a brief program overview on each of the program pages taken directly from the NWTC website, and included a link to those pages for anyone who might be interested in learning more about them, and hopefully be inspired to enroll themselves.